Peter Wilkinson

Peter is a social media marketing professional, Chartered Marketer and Managing Director of Panther Interactive Marketing a social media marketing agency. Peter works internationally, at the highest level, helping companies understand how they should bring social media into their marketing mix and realise its potential.  

Peter will show you how social media will impact your business culture and what it means to your brand, customer relationship management, reputation management and business growth.Peter works at board level helping senior executives establish how social media will be integrated into their overall strategy for best effect.  

Peter's clients include Ciber, Geopost and TNS to name a few.Social media strategy determines how you will use social media marketing to make your brand "work" for you online. Work is placed in inverted commas because it implies that your brand is a person, actively trying to get customers to you, and to retain those customers when they arrive.And that's precisely what social media strategy is all about. When you do social media marketing you are not selling your products directly to single customers.

There is no call to action and there's no obvious advert. Social media marketing, instead, is about making a presence for your brand that aligns it with the target market you're aiming for.Through his presentation Peter will explain how social media can be used in the golf industry to drive awareness, increase bookings and form a community that will thrive and grow.