Jamie Edwards

Biography:

Jamie Edwards is a leading peak performance coach and International Speaker.  An identity he has established through his ability to help sportsmen and women and organizations create the results they aspire to by thinking differently.   Sportmen such as England Captain & World Cup rugby winner Lewis Moody MBE, Ashes hero Freddie Flintoff, Ryder Cup Star Lee Westwood and Solheim Cup Captain Alison Nicholas have all used his services.  He provides mental training in golf and tennis to academies such as St Andrew's Links and The All England Lawn Tennis Club, Wimbledon.

Jamie believes that corporate transformation starts with personal transformation.  He integrates performance skills from sport to assist Senior Management teams with raising their own game beyond the numbers to compete in the business arena. His work has led him to consult with companies in a diverse number of fields such as leisure, software, telecommunications, direct sales, the MOD, entertainment and local government. Corporate clients have included Gleneagles, Wentworth Club, Skibo Castle, Societe General, Coal India, NDS, Oracle, Virgin Media, BNP Paribas, Sharp Electronics, Microsoft, Audi, BMW, Jaguar, IMG, Bombardier, Fortis, Investec, Sainsbury's, Red Bull, Nokia, Volvo, IBM, Marriott, Fitness First, BMW, amongst others who have benefited from his knowledge of human technology.

What They Say:

‘What Jamie Edwards delivers best is clarity. His training and insight provide elite athletes, managers, leaders and decision-makers with a mental tool-box that unlocks the door to clear-thinking, confidence and self-belief. I've been lucky enough to observe him working in close-quarters with all of the above and his methods are especially applicable and successful in high-pressure environments when another axis-shifting moment is only a second away.' Ben Wyatt ,Director, Communications, Europe SONY ERICSSON WTA TOUR

"Jamie's work is great.  His sessions are full of fantastic methods to keep any serious sporting player on the right track before, during and after their matches." Dan Bloxham, Head Coach, All England Tennis Club

"Working with Jamie Edwards over the last year has given me the mental tools and a clear strategy to make effective decisions with confidence in my role as the Solheim Cup Captain. The training I have participated in with him has also enabled me to understand myself as well as my players better and react positively in high pressure situations. His level headedness, humour and clarity have been an inspiration to me." Alison Nicholas MBE, Solheim Cup 2009 - 2011

"Jamie has helped provide the clarity and direction in what at times can be a cloudy existence. The tools that he uses are simple but extremely effective in focusing what is right for you and help trigger the correct thought processes to achieve whatever goals that you have set yourself." Stephen Follett,European Director of Operations Troon Golf

"Jamie is an exceptionally talented individual, his talent is in facilitating others to great breakthroughs at both personal and business levels. I have personally benefited from time with him and have had massive gain from working with my own team within Virgin Media. In summary, a great facilitator, coach, inspirational speaker."David Breen ,Former Head of Management & Leadership Development, Virgin Media

"Jamie Edwards has a unique approach that transcends across business, sport and professional services. Ultimately, business is about performance; performance is about people.  Jamie brings a wealth of experience gained from his background as a performance coach and outstanding leadership & development professional to his audience.  His session on 'Thinking Differently - Intuition and practical decision making' was thought provoking, and rich in content.  Engaging in delivery, he brings real-world experiences and delivers practical tools and techniques that can be used today.  "...The best day yet..." was a comment made by one participant on the programme, which summed up the value add Jamie brought to our team effort."David Hopley OBE, Former Deputy Commander, UK Special Forces  

"An excellent and unique approach to business training.  We are going through a number of changes.  The challenges for communication are many today and Jamie's experience with sports and coaching Senior Leadership Teams is a refreshing blend of practical, thought provoking and usable ideas. He made it applicable to my team in many ways." Liam O'Brien, Director, Oracle Corporation